Only one thing is permanent and that is
“Change”. Nearly 50 % of smaller businesses fail after 5 years. Running the
business in this competitive world is tough. It is very important to use every
tool to survive and stand up from the crowd. List of strategies is very long,
depending upon the nature of your business and your objectives. Business
tactics must be changed from time to time. Answer to the question, when to
change your marketing strategy is given in this article.
Marketing Trends have Changed:
Marketing trends are changing day by day.
Few businesses were using video content for marketing, five years ago. But
there has been a major increase in the video adds on social media and websites.
By 2020, online videos will make up 79% of internet traffic. It is compulsory
to stay on top of trends and try to update sales and digital marketing
strategies.
If your Marketing Strategy is Two Years Old:
Think back when you developed your digital
marketing strategy. You will figure out that things were different from today.
Your goals, employees, and technology are different today. You will also notice
that customer's choices, behaviours, and marketing trends have been changed
from the past two years. These are the important points that lead you towards
the need of changing your digital marketing strategy.
If New Products or Services are launched:
If you have offered new products and
services or updated your existing ones. Then it is important for you to change
your digital marketing strategy.
Enable to Achieve Your Objectives:
If estimated goals and Objectives are
enabled to achieve, then it’s time to change your marketing strategy. Tactics
must be changed when it’s hard to get the required results that you envisioned
at the start. For example, if visitors on your site are not changing to buyers,
then it is clear that you are getting the wrong traffic and you are not meeting
customer's expectations.
